Most placement networks publish what you can buy. This is the other half, and it is the part that sets the price. Five refusals, each one enforced in the checkout or in editorial policy rather than promised in a paragraph.
Rank
Position in a comparison table is never for sale.
A sponsor cannot buy a higher row, a better position, or a move up a ranking. Placement buys
PRESENCE, a labelled Featured Partner slot above the table, disclosed and marked
rel="sponsored", and it never changes the order of anything beneath it.
Why this is worth money to you: This is a pricing position before it is a moral one. The Featured slot is worth what it costs
BECAUSE the table is not buyable: a competitor cannot purchase the rank out from under a partner
who has earned it. The moment rank is for sale, every placement around it is worth less, and a
recurring asset collapses into a one-time fee.
Verdicts
No named award, badge or "best overall" is purchasable.
Editorial verdicts and named badges are assigned on merit and are outside the commercial
relationship entirely. A sponsor reviews a draft for factual accuracy about their own product.
They do not approve the assessment.
Why this is worth money to you: One partner paid at the top of the rate card with verdict-independence written into the
agreement, and two founders came inbound within 24 hours citing that independence as their
reason for getting in touch. Independence is the product feature buyers actually respond to.
Health and wellbeing placements, without review
YMYL pages cannot be bought self-serve. They route to editorial review before payment.
Any basket containing a health, pharmacy, or pet-health page becomes a REQUEST rather than a
checkout, and the whole order rather than the health items alone. We confirm editorial fit with you before
any money moves.
Why this is worth money to you: A sale that has to be refunded costs more than a question that was asked first, and it costs
it in trust rather than fees. These categories carry a real duty of care, and an order cannot be
part-fulfilled: charging for the clean half while reviewing the rest is worse than asking.
Advertising aimed at people in hardship
Permanently excluded, with no price at which it becomes available.
We do not accept placements targeting audiences seeking financial assistance, emergency
medical help, debt relief, or comparable hardship. This is not a category we price higher. It is
one we do not sell.
Why this is worth money to you: Our grant and assistance surfaces reach people at their least defended. Monetising that
attention is the single fastest way to convert a research network into something worth less than
the sum of its pages.
Our citations, as advertising
A source link is never an affiliate link.
Citations, structured-data fields and source references stay editorial. They never carry
affiliate tracking and are never sold. Commercial links are separate, visibly labelled, and
marked rel="sponsored".
Why this is worth money to you: The network is cited by answer engines because its sources are real. Monetising the citation
layer would corrupt the exact signal the entire business depends on, in exchange for the least
valuable revenue available.
What you can buy
A labelled Featured Partner slot on a named page, or a dedicated review written to the same testing standard as everything else on the property. Both are disclosed, both are priced by that property’s measured citation tier, and every page’s price and remaining capacity are published before you ask us anything.